Pay Per Click Terminology in Brief
Here are some common terms used in pay per click systems.
Ad Inventory
It is the type of ads available in the system which you can use to promote our services or products. It can be networked ads or search engine display ads.
Bid
It is the amount you are willing to pay for each click they receive.
Click Fraud
It includes sending false traffic by using fraudulent clicks to a PPC listing. These clicks can be either generated using a automated software or using manual clicks. PPC systems are getting advanced to tackle this problem.
Conversion rate
It is the number of users that actually buy a product or your service or do what you intend them to do. It is the ratio of number of users clicking your ad to the number of users actually buying your products.
CPC (Cost Per Click)
It is the amount of money you are actually charged when your ad is clicked.
CTR (Click Through Rate)
It is the number of clicks you will receive divided by the number of total impressions your ad received.
Impressions
It’s the total number of times your ad is displayed.
Max Bid
It is the maximum amount an advertiser is willing to play per click.
ROI (Return On Investment)
It the amount money you will make as compared to amount of money you have spent in your PPC campaigns
Tracking code
It is a URL that incorporates the keyword search query that resulted in the traffic. You can use it track which keyword phrase resulted in the traffic
Are you are looking for PPC as well as organic SEO services? Cogniter Technologies is the best PPC Company India providing Web internet marketing and Offshore SEO Services throughout the world. Many clients have gained the benefit for their business, you could be the next.
Here are some common terms used in pay per click systems.
Ad Inventory
It is the type of ads available in the system which you can use to promote our services or products. It can be networked ads or search engine display ads.
Bid
It is the amount you are willing to pay for each click they receive.
Click Fraud
It includes sending false traffic by using fraudulent clicks to a PPC listing. These clicks can be either generated using a automated software or using manual clicks. PPC systems are getting advanced to tackle this problem.
Conversion rate
It is the number of users that actually buy a product or your service or do what you intend them to do. It is the ratio of number of users clicking your ad to the number of users actually buying your products.
CPC (Cost Per Click)
It is the amount of money you are actually charged when your ad is clicked.
CTR (Click Through Rate)
It is the number of clicks you will receive divided by the number of total impressions your ad received.
Impressions
It’s the total number of times your ad is displayed.
Max Bid
It is the maximum amount an advertiser is willing to play per click.
ROI (Return On Investment)
It the amount money you will make as compared to amount of money you have spent in your PPC campaigns
Tracking code
It is a URL that incorporates the keyword search query that resulted in the traffic. You can use it track which keyword phrase resulted in the traffic
Are you are looking for PPC as well as organic SEO services? Cogniter Technologies is the best PPC Company India providing Web internet marketing and Offshore SEO Services throughout the world. Many clients have gained the benefit for their business, you could be the next.